Privacy Policy
The short version
This is the personal portfolio site of Pratyush. It's an informational site — there are no accounts to create and nothing to buy. There's a contact form: what you type is emailed to me so I can reply, and isn't stored in any database or used for marketing.
For analytics I use cookieless Vercel Web Analytics plus Google Analytics, so I can see how many people visit, where they came from, and which pages are useful. If you're in Europe, Google Analytics loads only if you accept it on the cookie banner; elsewhere it's on by default and you can opt out from the notice. I don't build profiles to follow you around the web, I don't track individual people, and I never sell your data.
What's collected (analytics)
Vercel Web Analytics is a privacy-first, cookieless tool. It records aggregate, anonymous data about visits — page views, which pages are viewed, the referring source (e.g. a social link), approximate country, and device/browser type. It does not use cookies, does not store your IP address, and does not identify you.
Google Analytics 4 sets cookies and helps me see how visitors move through the site — for example which projects, case studies or pricing get viewed, and which contact buttons get clicked. Google processes this data on my behalf; see Google's privacy policy for details. Visitors whose device is set to a European timezone see an opt-in banner and Google Analytics never loads unless they choose "Accept". Everyone else sees a notice with an "Opt out" button.
Some links I share in emails or messages carry a short campaign code (for example ?ref=ig-spring-campaign). It tells me which channel and campaign a visit came from, not who you are, and it's removed from the address bar as soon as the page loads.
Contacting me
If you use the contact form or email me, I'll have whatever you choose to share (your name, message, and email address) so I can reply. I use that only to respond to you and don't add you to any list.
If you use the build estimator and ask for a quote, your answers are sent to me along with anything optional you add (company or website, phone/WhatsApp number, budget and project details). I use them only to reply with a quote.
Messages sent through the form also include the page you first landed on in that visit and, if you arrived from one of my links, its channel and campaign code — so I know which conversation you're replying to. This is kept in your browser tab only for that visit (not a cookie) and is sent only if you submit the form.
Links to other sites
The project cards link out to live demos and third-party sites. Once you click through, you're on someone else's site, governed by their privacy practices — not this policy.
Your choices
Use Decline / Opt out on the banner or notice and Google Analytics won't load again on this browser. To change your mind later, clear this site's storage in your browser and the banner will appear again. The cookieless Vercel analytics carries no personal data, but any content/ad blocker that blocks analytics scripts will stop both, and the site will work exactly the same.
Changes & contact
I may update this policy as the site evolves; the date above reflects the latest version. Questions? Email pratyush.aswal@gmail.com.