SheCares: website, booking, and the systems behind them
A women's health initiative needed more than a brochure site — it needed a working front door: a website, a booking flow, and the operations backend to run what happens after someone books.
- Client
- SheCares, a natural fertility coaching program for women and men, founded by Marshi
- Scope
- Public website, booking flow, operations backend
- Live
- shecares.in
The challenge
SheCares offers personalised, natural fertility programs for both women and men, covering nutrition, lifestyle and one-to-one coaching. It had a mission and an audience, but no digital home. Enquiries and bookings were handled personally, one conversation at a time.
The team needed the whole path to work without manual coordination behind the scenes: discover, trust, book, follow up.
- Two audiences. Women and men come with different concerns, and each needed to see care that speaks to them.
- A sensitive subject. Visitors arrive after difficult experiences, so the site had to feel warm and credible before asking for anything.
- Ownership. The team wanted to keep full control of their content, records and systems, not rent them from a third-party silo.
What I built
A public website with one clear goal
The website came first: clear, warm, and focused on getting a visitor to one action, which is joining the program.
- A homepage that walks the visitor through the approach, what the program covers, real success stories and a simple three-step path (assessment, a customised plan, results) before asking them to join.
- Separate program pages for women's and men's fertility, so each visitor lands on the page written for them.
- A reviews page and client stories as social proof, plus a blog, contact page and privacy, refund and terms pages.
- A WhatsApp "Need help?" button on every page, because that's where many visitors prefer to ask a first question.
A booking flow wired into operations
Behind the site, the booking flow connects directly to an operations backend, so every booking creates its own record, reminders and follow-up trail without anyone re-entering details.
Built to be owned
The team keeps full ownership. Content, records and systems all live in their hands, and they run it without a developer on call.
The result
- A trustworthy public home for the initiative
- Bookings flow in without back-and-forth messages
- Every booking tracked from enquiry to follow-up
- The team runs it without a developer on call
Built with
“From the website to the booking flow to the systems running behind the scenes, Pratyush handled it end to end.”
Marshi, Founder, SheCares